4 Steps to Choosing the Best Promotional Products for Your Business

When investing your marketing dollars in custom branded promotional products, you want to ensure that you are getting your best return on investment. You want to look for products that serve more than one purpose and provide continued brand exposure.

1. Choose products that provide your company with good visibility.

The more your products are seen, the more promotional benefit your company receives. The best promotional products are prominently placed on everyday items, such as screen cleaners attached to mobile devices.

2. Give away products that will be used every day.

How many times have you received a piece of schwag that you threw in a drawer or even the trash? For your promotional products to be effective, you need to choose items that people will use over and over again. Products that are used often and in public places will gain your brand the most exposure for your investment.

A great example would be screen cleaner stickers for phones and tablets, that are custom branded with your logo but people can use to clean their electronic devices. Another example are portable USB chargers, that have your logo on them but people can use in an emergency to charge their devices. These are useful

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4 Ideas for a Powerful Promotional Product

As a business owner, you’re always looking for new ways to get your name and your brand out there. Promoting your brand is important, and there are many choices you have when looking at promotional products. You can put your company logo on the various promotional products, and your customers or potential customers will essentially be “stuck” to your brand. People will love receiving a product that helps them by providing value and keeping your brand relevant and fresh. Here are four great ways you can use custom promotional products to promote your business.

New Customers

Establishing your brand with a new customer is vital. They haven’t completely made up their minds about your business, and you probably have many competitors out there vying for their attention. Good promo giveaways are promotional products that will stand out in their minds as different and unique. They’re also very useful when done right. Because of the useful nature of many promo products, people can attach their brand directly to the back of their cell phones or tablets, on their person, or at their desk, so your company name will always be right there in front of them.

Repeat Customers

You probably have customers or clients

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Different Types of Umbrellas For Promotional Purposes

Umbrella manufacturers have come a really long way since the days of Mary Poppins. Mary Poppins, the heroine of a 1964 American musical fantasy film, was a magical nanny who travelled far and wide much to the amazement of her wards, on the power of her black nondescript umbrella, which she would casually close after a smooth landing. One can be certain her powers would be greatly enhanced if she was using one of the colorful promotional golf umbrellas that are so in vogue today!

Umbrellas have been around since 3000 years and today the sheer variety of them, which can be viewed online on any manufacturer’s website can take your breath away. Here are the popular ones in no particular order:

· Fashion umbrellas – exclusive pieces with a special feature here and there like a C shaped handle, a personal monogram, a princess lace dome parasol, a severely plain stick umbrella – pick one to suit your fashion statement

· Rain umbrellas – with motifs suggestive of rain, like raindrops, clouds, a suitable black or a cheerful color to contrast the skies; utility efficient like inverted umbrellas and golf umbrellas for the rain

· Folding umbrellas – These have anti UV

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Custom Umbrella Printing – Know Your Options

Branded printed umbrellas are very good promotional items and one of the things that are important to know is the printing options that you have. The printing techniques are different and give different results. Whereas some may start fading or chipping away, some are permanently printed into your umbrellas. It is therefore important that you know the type of printing is best for the kind of umbrellas you are getting for your business.

Usually the printing options you have depend on the umbrella manufacturer you have settled for and what methods they offer. If you have a particular printing option you wish for your umbrellas, then it is best that you ask your manufacturer if your needs can be accommodated to avoid wastage of time. Here are some of the most common options you can choose from when printing custom umbrellas.

Screen printing

It is a traditional method that remains to be highly effective and it is also long lasting. In this method, your images will be transferred onto umbrella surface using ink pressed through the stenciled silk screen. The prints are treated using light-sensitive emulsion. This method offers excellent reproduction of colored logos and it is a printing method that

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A Screen Cleaner That’s Also a Sticker? Brilliant!

Have you ever seen a brilliant advertising campaign that really stuck with you? It happened to me recently. The concept was simple: sit at a table with a group of young kids and ask them a series of obvious questions, then structure a commercial around their responses. Sounds easy enough, right?

I caught myself laughing at the very first ad I saw. Why? The question was: Are two things better than one? The kids screamed “two” with such emphatic enthusiasm it made me smile. Then I remembered something. When I was their age, I’d constantly seek out sets of things based on that very same concept. Anything from toys to candy bars; if it came in a set of two or more, I was sold.

I began wondering how long we’ve held to the idea that:

Two is Better Than One

Think about it; who doesn’t like a multi-purpose item? It almost feels like you’re getting away with something, doesn’t it? That’s part of the appeal of the promo giveaway of a Screen Cleaner Sticker.

It seems the outside world has gone mobile. Almost everyone has a Smartphone, iPod, or portable gaming device. The mobile world may be full of devices, but it is

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How Often You Should Advertise in a Trade Directory?

Often business owners find themselves in a place where they live and work only for their companies. This is a good thing, most times, as long as you don’t lose sight of what is important. To keep your business momentum going you need to ensure that you have a marketing plan that includes where you are going to advertise and for which period. In general it is important to constantly advertise your business. Many business owners tend to stop advertising when they are in a good financial position, but it is imperative that you continue to advertise to ensure that the momentum is maintained.

You’ve started your trade business and the first few months and years can be difficult. However, there is hope if you include trade directories and networking in your marketing strategy. Register your business on a trade directory website and in a trade magazine. Thereafter assess what kind of advertising you need on these media platforms.

A trade magazine will give you different advert options such as full page, half page and quarter page adverts. Decide on which advert option will suit your budget and place your advert regularly. You could change your advert for every issue but

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The Best Marketing Advice You Aren’t Following

Do you ever find yourself in a rut trying to market your business? It’s an easy trap to fall into. You find a few marketing routines that work, and you move on to other important tasks, like serving your customers. If that describes you, take a minute to refresh your marketing plan with one of these ideas.

  • Interact with your social media. Don’t just post and forget it. Make sure to listen to your customers’ reactions and respond to them. It’s an easy way to make your client base feel like you are really listening to them and that you welcome them as part of your community.
  • Tell your story. Consumers want more than a product and a service. They want to know who is behind the company and what your mission is. It can be as simple as describing your company’s origins and mission on your “about us” page.
  • Recognize your customers are human too. They lead lives full of obligations and stressors that have nothing to do with your product or service. Respect their time and provide what they need when they need it. You’ll create a loyal customer base.
  • Use metrics. So you have an interactive social media platform and
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